Vi hjälper företag uppnå en hållbar utveckling!

Det finns flera definitioner av hållbar utveckling, den grundläggande tillskrivs Lester Brown som var med och skrev Brundtlandrapporten 1987, den lyder  

"En utveckling som tillfredsställer dagens behov utan att äventyra kommande generationers möjligheter att tillfredsställa sina behov.”  

Vår filisofi är att hjälpa företag att definiera hållbarhet och hållbar utveckling utifrån den egna verksamheten och med morgondagens krav och marknadens förväntningar.

Vi erbjuder grundläggande analyser av våra kunders befintliga position med risker och utvecklingspotential. Vid önksemål gör vi även jämförelser och genomlysning av konkurrenters position och hållbarhets arbete.


Vi hjälper till att utforma hålbarhets mål och strategi som ligger i linje med marknadens förväntningar idag och imorgon.  


Vi erbjuder workshops , bollplank och stöd i att förtydliga och angripa de många begrepp, utmaningar, risker respektive vinster som innefattas inom hållbar utveckling och klimatanpasning.

Vi är en kommunikativ partner eller stöd som kan se över att era hållbarhets satsningar förmedlas och kommuniceras korrekt. Med vår hjälp minimimerar ni riksen för att misstolkas eller att era hållbarhets satsningar kan upfpattas överdrivna eller tangera greenwash. 




Isabella & Pär at the Eco Now Fair. Pär have been a supporter,  conferencier and speaker at Eco Now events on many occasions, also a big help in providing us with important contacts. Isabella contributed as speaker and front figure the most important year of the eco now event. Her work and book Silent Sea was an important inspiration for Eco Now.

Our story

Eco Now originates from the event company DNA. In 2009 DNA launched a sustainability & Eco fair at Kistamässan, displaying about 100 hand picked companies from the sustainable driven market. The name of the exhibition was Eco Now. Unfortunately the event was launched in the middle of the financial crisis and became an expensive venture. Not keen on letting the event company continue to take the risk of the investment, Eco Now became a separate company. 

The first years Eco Now focused on the sustainability fair and acting as a event and communication company with focus on the ”green” market. Always searching for the most innovative and interesting sustainable news, companies and products led to a broad knowledge on what’s going on where, but also a growing frustation and sad feeling that change is happening to slow. ”Green” products still lacked design, green food still didnt taste very inspiring, sustainable fashion was still way behind, and offsetting was starting to get heavily questioned. An increasing urge to to speed things up and on the right track and to contribute with real change started to grow.


We had the network, the market knowledge and a pretty good idea on what we might actually do in order to bring change. Through several courses and seminars we had pretty good knowhow also but lacked recourses. Luckily we had spent years of prospecting the market globally for the best and the most interesting companies for our fairs, so we had a very clear opinion, in our eyes, on who the best where. As such we approached these companies and experts and began to ad them to our cause. As partners, as joint ventures and by setting up retail and agent agreements. The Eco Now hub was born and our story begins. 

Anders i soffa.jpg

Anders Hallström.

CEO & Founder of Eco Now 


We believe change is possible through business. We believe sustainability can and should be incorporated in to the core of every company and not just to be used as a PR tool or empty words. A successful sustainability agenda should flow through the company at all levels and be embraced from the top management to the floor personell. We believe when that becomes the case and a reality - costumers, personell and business will flourish as well. When the sustainability work is genuin communicating that work is not just PR, its something more, its real and inspiring.  Its the stuff that makes your personell proud of their working space and inspire them to work even harder, its the stuff that makes your brand attractive and a preferred choice by costumers, and its the kind of inspiration that encourages others to do better as well thus creating a positive snowball effect of good. This is how we believe we can fight the climate crises and make a change for a better tomorrow.  

Eco Now is a force that helps companies achieve this. We can assist in specific tasks or be an strategic partner from the beginning and help companies to find their own unique sustainability profile.  Our business is based on being a spider in the web combining a creative mind with a massive network of contacts, partners and services that allows us to keep track of the latest news, trends, innovations, facts, laws, materials and techniques. You may use us as portal and inspirational consultant on occasion, a full time partner involved in setting up strategies and help finding your own unique and fitting sustainability profile, and a complete supplier of all things  related to your companies sustainability work and profil -  from offsetting and calculations to strategy, communication and hands on products like green offiice equipment.  We act as advisor and coming up with new materials and eco designs, or just a supplier of a certain product or service found in our portfolio. We work both big and small.  

We don’t exclude. Our ambition is to help as many as possible to speed up the sustainability work, especially if it is in a company sector that has big challenges and/or where the core business has a big climate impact.  But we will never contribute to greenwashing or work with illegal activities. For instance we love working with design, high fashion, comfort and luxury. Areas not normally associated with sustainability. But making sustainability attractive is part of our belief in order to speed up a change. These areas have challenges we love to take on, but design and luxury also comes with many attributes that are important to consider and learn from. The ability to invoke desire for example is something the sustainable driven market unfortunately often lack. These products and business areas are aslo often associated with long lasting quality and value,  innovation and creativity. All of these qualities can also be important tools constructing a successful sustainability approach or agenda- if only they are channelled right. 

Our own philosophy and sustainability work follows the same principles. We have set a profile we believe in and that works for us. We practice work from home to an extent,  even before Covid. Most of our assets are partners, consultants etc we bring in when needed. We mostley travel by public transport or by bike. We use only renewably energy. We offset our impact when we need to travel by flight, mostly we use video or phone  conferences  though.  Our showroom and office is incorporated in our new Eco Now House project that also work as the CEOs personal home. We are not vegetarians but often eat veggie food and otherwise focus on organic and local food. All material from events and office including food are recycled properly (food as bio gas). Our tech equipment like computers, phones etc are not replaced until they have really done their work, and we then make sure they find their way to a new way of life or recycle. We also use allot of demo products from our clients after they have served their original purpose. All office equipment is 2nd hand in form of used display products from events and partners, and most of them are sustainable innovation examples in them selfs. Investments and pension funds are placed as sustainably as possible. On our way to a meeting we practice "one trash per day picking up a trash we find on our way.